Oracle OpenWorld from Afar

The Bloggers at Openworld announcement promised to make this years conference a very different experience than ever before. Especially for people like myself who weren't able to attend. I'd like to add my big vote of thanks to the OTN, AppsLab and Oracle bloggers, whose combined efforts really did make this a great (first?) "virtual" OpenWorld.

Blogging In Action
By my last count we had 59 "openworld07" articles tagged at del.icio.us (37 in the official OTN del.icio.us tag cloud, 43 in Eddie Awad's Oracle OpenWorld News Aggregator and 26 tagged via Technorati). And so far 452 photos at Flickr.

I especially enjoyed the detailed conference diaries by Dimitri Gielis, Nathalie Roman and Doug Burns. Eddie Awad did a great job of community reporting outside the conference halls. They are just a few I enjoyed - too many other bloggers to mention, but on behalf of all the "virtual attendees" I thank you all!

Best Post has however got to be Oracle World and the invasion of the sports jacket on what is now one of my favourite blogs by the Sartorially Orientated Architects!

Suggestion #1 for the Community - Get our Common Tagging act together Eddie Awad posted some great tips for publishing and following OpenWorld. To be honest though, the adoption has been mixed. I suspect partially because there wasn't enough publicity or official sanction given to the ideas. I only noticed Eddie's post today - after the conference is over!

The most "wired" conference I've attended was ix2007 in Singapore, where instructions for twitter and tagging posts via Technorati were prominently included in the registration materials. It would be great to see this getting more official attention at OOW08.

If you blogged about OpenWorld, it's not too late to tag your posts "openworld07" and register with Technorati. And if you are reading Openworld articles, keep tagging them on deli.cio.us!

Podcasts and Streaming
Justin did a bang-up job with the OTN TechCasts from OpenWorld (can't pick a highlight since they all had great people with really relevant stuff to say). And it truely is OpenWorld when you can catch the keynotes without even attending the conference.

Suggestion #2 - Publish a Podcast Feed for the Keynotes and it's not too late for Oracle to post some feeds for the video, highlights and full audio feeds - with properly tagged audo files! I'm happy to download them all individually, but it would have been even more convenient to be able to subscribe to the keynotes feed and have them pop up in my iPod as they are published.

And now .. the analysis
I guess the one thing we haven't seen a great deal of so far is analysis of what went down at OpenWorld. I'm sure that will surface over the next weeks and months. My attention was drawn to two key themes..

• Virtualization The announcement of Oracle VM may prove to be a blockbuster if it is widely adopted in practice, I think once it is fully integrated with Enterprise Manager. It promises to completely change the game for how we build and maintain applications and technology infrastructure - from the bare-metal up, from one vendor.


• Fusion Scorecard the years are ticking by since Oracle played the Fusion card. Vinnie Mirchandani is just one who is asking "Where are the Fusion Applications?" For the cynics, the organisational changes in development are just another indicator that Fusion is devolving into a Technology/BI story i.e. just futzing around the edges. The optimists however will point out that getting the technology platform right is essential, and is not even news (see for example Cliff Godwin's Fusion AppCast on the Fusion Strategy Office from Jul-07).
  The true test for Oracle will not only be the delivery of appropriately componentized Applications, but the business insight it can encapsulate in the platform (hence why it is more important than ever that Oracle Development usefully engage the community through events like OpenWorld and the customer advisory boards).
  It is one thing to enthuse about how bringing Web2.0 and social networking features to CRM will have sales people the world over swooning, and quite another to have a head-on collision with the "Real World"!

That's all for now. Again, thanks especially to Justin (OTN), Jake and Paul (AppsLab) and the many Oracle bloggers who turned Oracle OpenWorld 2007 into a global, networked event. Kudos!