Sunday, June 23, 2013

Design thinking is not rocket science

OH on the ABC Radio National By Design podcast (00:56): In the field: Paul Bennet
For us the idea of small ideas that people can actually connect together and actually implement are very big ideas.

And I'm sure you've heard people describe design thinking as sort of a combination of rocket science, string theory and calculus.

It isn't. It's not rocket science at all. It's actually very very straight-forward.

It's looking in the world, being inspired by people, co-creating with them, prototyping and then iterating. And it has to be impactful. It has to work.

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