Adam Keys and Geoffrey Grosenbach introduced the term for 2008 on the
rails podcast:
show the whale.
I think it's perfect (meaning site down/build broke etc), and in my lexicon already!

==> No, this is not the official fail whale logo! The real one was done by
Yiying Lu, a talented young designer from China/Sydney, who is now world famous thanks to
twitter's stability problems.
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